Rory Sutherland’s speech at TED, which I posted yesterday, and M. Lane’s post, got me thinking about one of my favourite subjects: the way that people see you. Or, in marketing/advertising speak: perceived value. I think […]
If you’re anything at all like me, you are frequently stumped for gifts. Mrs. E. is a great gifter and thrifty to boot. In her spirit and in light of these economic times™, I’ve asked a […]
On a quest to find the perfect gift, M. Lane of The Epic reaches into the not-too-distant past to bring us a little Christmas Cheer — of the portable potable kind — and a few newer […]